Doxumentale'26 Dx'Hub How Documentaries Find Their Audience
Dx'26 Dx'Hub How Documentaries Find Their Audience
Dx'Hub 2025
© Dovile Sermokas / Doxumentale
Dx'Hub

How Documentaries Find Their Audience

29 May, 2026, 11.00 AM @ Festival Centre: Lounge 19

Event language: English

Peter Drössler, with his background in the NGO sector, was one of the first to introduce the concepts of outreach, audience engagement, and impact into the documentary film industry, well before they became buzzwords. From his initial PR campaign for the theatrical release of About Water (Udo Maurer, 2006) to his work at POOOL Filmverleih, which included films like Taste the Waste (Valentin Thurn, 2011), he has always been at the forefront of connecting documentaries with wider audiences. His later move into production has given him a rare perspective on how documentary films move through the market. Spanning both television documentaries and internationally acclaimed feature films, his recent work includes The Last Ambassador (Natalie Halla, 2025) and Girls & Gods (Arash T. Riahi & Verena Soltiz, 2025).

This session provides a unique inside view of the documentary industry from someone who started on the outside and is now deeply embedded in its inner workings.

Tickets

Dx'Hub
29 May
11.00 AM
Lounge 19

Program Info

How Documentaries Find Their Audience

Guest

Peter Drössler

Peter Drössler is producer of feature documentaries, known for “The Last Ambassador”, “No Mercy” or “Girls & Gods”. He studied communication sciences and sociology in Vienna, at that time he was a spokesperson and board member of the Austrian environmental NGO Global 2000. Later he worked as freelance PR consultant in the fields of culture, science, VR, and design. From 2006 he did PR for cinema releases. After two years as managing partner of Poool Film Distribution he moved into production.

Moderation

Anna Ramskogler-Witt

Anna Ramskogler-Witt began her career in the film industry in 2006 at Vienna's Pool Film Distribution, where she set up the education programme. Since the beginning of her career, she has been convinced that documentaries can achieve a longer life and a larger audience through an impact approach. From 2019 - 2023 she served as Artistic Director of the Human Rights Film Festival Berlin. Together with Vivian Schröder, she founded The Good Media Network in 2024 and serves as the Artistic Director.

Live-Stream

11.00 AM How Documentaries Find Their Audience

Tickets

Dx'Hub
29 May
11.00 AM
Lounge 19

Festival Centre: Lounge 19

Eichhornstraße 3
10785 Berlin

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